How to Make A Facebook Cover Photo Fit

They claim you can't judge a (Face) publication by its cover (picture).

While that sentiment might hold true for literature, it likely won't for your Facebook service web page. That's right; potential consumers are evaluating your brand name based on the picture you contend the top of your profile.

Why would not they? Your cover picture rests right on top of the web page, is significantly larger than your account, and also, did we point out, it goes to the top of your page?

You get it.

Your Facebook cover image, typically described as your banner picture, is the most attractive function on your company's Facebook page. As a matter of fact, it covers almost a quarter of the screen! When performed well, it can represent your brand, reel in your audience, and also oblige them to explore your website more. For those reasons, it's important that you create and submit your cover photo with these ideal methods in mind.

How To Make A Facebook Cover Photo Fit

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On a desktop, the Facebook cover photo presents at 820 pixels large by 312 pixels high

On mobile, the Facebook cover picture presents at 640 pixels broad by 312 pixels high

The photo dimension that functions bests for both of these forms is 820 pixels wide by 462 pixels high

The minimal dimension to upload is 400 pixels high by 150 pixels vast

Facebook cover photo size:

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Understanding Facebook cover photo size.

What's there to recognize, you ask?

Your Facebook cover picture dimension is more than simply the size and also size of your picture. It's the specifying consider whether your audiences will certainly continue to engage with your Facebook web page or head elsewhere.

This is because, depending upon what system your audience sights your Facebook profile, they'll see the photo differently.

When seen from a desktop, your Facebook cover image presents at 820 pixels vast by 312 pixels tall. When checked out from a mobile phone, it will certainly display at 630 pixels large by 312 pixels high.

Let me stress and anxiety that these are 2 different shapes. When seen on a desktop computer, the photo shows up much larger-- believe the shape of a billboard you 'd see while driving on the freeway. On the other hand, the mobile display screen of your image will certainly not reduce so much off the top and bottom of the picture.

When choosing a picture, be sure you pick an image that will be well-represented on both desktop computer and also mobile. The image dimension that works well for both shapes is 820 pixels large by 462 pixels high.

If you don't have an image that fits the precise dimension parameters, do not fret! We have a hack for you. Facebook includes a "rearrange" tool that will allow you submit a photo taller than the suggested 462 pixels and also move it up or down, depending upon what you would such as included. This can be an useful hint if you have an image you're set on that doesn't fit the size restrictions.

Furthermore, it interests keep in mind that Facebook now permits its cover images to take on a whole immersive experience - Facebook 360 images, which are a sort of breathtaking picture alternative. Nonetheless, only personal accounts - not business pages - can benefit from this.

Facebook cover photo dimension on Desktop computer:

Make A Facebook Cover

Facebook cover picture size on mobile:

If you decide to include a cover image with message on it, this size distinction is specifically important to consider. You'll need to position your message on the picture to ensure that it does not get cut off when you change tools.

Make A Facebook Cover

Now that you have an understanding of the fundamentals, we can dive into what actually matters-- exactly how to ensure your cover photo assists establish your brand name apart from your rivals.

Best methods for Facebook cover photos.

While recognizing the appropriate size for your Facebook cover photo is necessary, it's not the end-all-be-all. What really matters is the content. Does it draw the target market in? Does it encourage a particular action?

The content is essential. That's why we've assembled these 9 finest methods to bear in mind when you're choosing your Facebook cover photo.

1. Test out a Facebook cover video clip.

In a current development, Facebook used companies the capacity to submit a cover video clip instead of a cover photo. This is not just an amazing possibility, but an especially great option for brand names and also marketing experts that may be a lot more video-inclined.

You can submit a video that fits Facebook's dimension criteria by saving the video clip data at 820 pixels large by 312 pixels high to your desktop. Then, you can submit it similarly you would certainly include a new cover image to your page.

Nevertheless, you don't wish to go nuts. Whether you pick a video or a photo, bear in mind the best methods listed below. If you do choose a video, you'll wish to select one that is reasonably simple. Consider an option that shares extra about your company and also aids you tell a longer story, like a society video including your staff members or a film that explains your offering. Facebook will certainly sustain cover videos that are between 20-to-90 seconds long.

While you might be inclined to use up that entire time, remember this: the longer a viewer is watching your video clip, the less time they're scrolling via the other messages and material that fills your page. Remember that our attention spans are short lived. If your cover video clip is more than 60 seconds long, somebody might not complete watching it prior to they carry on to another task.

2. Represent your organisation.

Keep in mind when we stated you could not evaluate a (Face) book by its cover (picture)? That's not exactly true when it concerns social networks. I 'd agree to bet that your cover picture is the first thing grabbing your target market's interest when they get to your page.

Therefore, you ought to make sure that the picture you select embodies your brand name. Consider it this way-- if someone arrive at your Facebook page as well as doesn't quickly know what company it stands for, you're doing it incorrect.

Think about using a group photo, your newest ad, or even a video that takes a much deeper study your business's unique society, a recent item launch, an award you have actually won, as well as much more!

If you're a smaller business with no of the above, you may think about using a free supply picture that connects to your business model. If you do go this direction, consider finding a stock picture that does not included limitations on whether or not you can use any type of edits. Then, include your company name, logo, or slogan. The important things concerning complimentary supply photos is that they're, well, free, which indicates anybody can utilize them. Increase the possibilities that your page visitors do not see a repeat by customizing the picture to fit your service.

For assistance locating a supply picture that will represent your brand name, take a look at our checklist of resources below.

3. Attempt to stay aesthetic.

Okay-- this is a huge one. It is a cover photo, bear in mind?

Facebook utilized to have a guideline that said only 20 percent of your cover photo could be made up of message. This was to maintain customers from getting overly marketing on their pictures and also guarantee that Facebook maintained its important functionality as a social media network.

While Facebook has given that eliminated that guideline, we need to tell you to walk very carefully. Making use of some text on your cover picture can be a substantial enhancement, however you still don't desire it message heavy. In virtually every scenario, visuals are both more helpful as well as appealing.

If you do decide to utilize some text on your picture, don't strike publish before you check the sneak peek on both a smart phone and also a desktop computer. Due to the fact that the cover image shows in different ways on desktop and also mobile, it's vital to make certain that your viewers can still review the text plainly, no matter the method they utilize to visit your web page.

4. Abide by Facebook's cover picture standards.

This practically goes without saying, but we can't create an overview to Facebook cover pictures without it.

When posting a picture, make sure that it complies with Facebook's cover image guidelines. Keep in mind that your cover picture or video clip is public. That's right-- it can be watched by anyone, even if they stumble across your business page by mishap! The last point you intend to do is have your page obtain reported due to the fact that you didn't maintain Facebook's guidelines in mind.

Your Facebook cover image can't be deceitful, misleading, or infringe on a copyright. If you develop your own image, you ought to remain in the clear for that last one. However, if you are deciding to use a supply image, researched the copyrights before you go live.

While you ought to read every one of Facebook's guidelines before beginning your Facebook advertising and marketing strategy, most definitely check out the cover photo-specific guidelines right here.

5. Take into consideration mobile users.

Did you know that greater than 70 percent of Facebook's individual base accesses the social network from their smart phones?

That's right! We can no more ignore mobile customers. If you do, you're losing out on an important chance. Keep in mind that on mobile, a much bigger section of your cover photo is shut out. This is because both your profile picture and also your page name are on top of the cover picture, instead of showing up beside it like on a desktop.

When choosing a picture, be sure that it appears appropriately on both mobile and desktop versions of your profile. Your mobile individuals will certainly thanks.

6. Facebook cover picture dimension matters.

If you want your cover image to deliver intended outcomes, it needs to be in line with the dimension standards we stated previously. As a tip, that's 820 pixels broad by 312 pixels high on a desktop, and also 640 pixels broad by 312 pixels high on mobile.

This may feel like a minuscule information, yet designing and also developing a special photo, only to have it warp or stretch when submitted since it's not the right size, is a massive wild-goose chase and resources. When you do not optimize your Facebook cover image for the special dimension guidelines and also post it anyway, it will probably negatively impact just how it looks. If the picture you choose to use is as well tiny, it will certainly extend to fit, making it blurred. On the other hand, if it's as well huge, it will crop it to fit. This might work, yet it likewise might indicate your audiences are missing out on a beneficial item of the picture (actually).

When you're designing a distinct cover picture, you ought to keep the dimensions in the rear of your mind from start-to-finish. By doing this, you'll end up with a Facebook-specific photo that draws your audience in naturally.

7. Guarantee your cover picture matches your brand name guidelines.

I 'd want to bet your brand name has a details collection of shades, fonts, images, and general features that are one-of-a-kind to its style standards. Most brand names do! These guidelines make sure that the web content produced is consistent across the board, despite which division or specialist it might come from.

Your social networks accounts are an extension of your brand. While the profiles may not belong of your organization's internet site, it's still vital that the web content they feature abides by your brand name's guidelines. That means your cover picture should feature the very same font and also color scheme as the remainder of your organization's security.

Not only does this attach your Facebook web page back to your company, however it additionally raises brand acknowledgment and also reels in your current as well as dedicated consumers.

8. Right-align the items in your cover photo.

This seems nit-picky, yet I promise, it's well worth it!

By right straightening the centerpiece of your cover picture, whether it's an individual, message, your item, or a lot more, you're making your Facebook account much more balanced. Because the profile picture gets on the left, a right-aligned cover image is simpler to take in for viewers.

In addition, by right-aligning your cover image, you can draw added interest to the call-to-action (CTA) switch that sits lower-right to the cover image. When the visitor's eye is naturally pulled in that direction, they might be more likely to engage with the CTA as well as finish a certain action.

9. Change your cover photo based upon various promos.

Your cover picture is possibly the first thing site visitors see when they land on your brand's Facebook web page. That suggests it provides an exceptional chance to flaunt your different brand campaigns or advertising campaigns.

If there's a massive sale coming up or you're releasing a brand-new variation of your most preferred item, think about creating an one-of-a-kind image to establish as your cover picture. You can additionally transform your cover image to stand for different times of the year (back to school, summertime, and so on) or fit in with numerous vacations.

Not only will this make your cover photo much more pertinent to viewers, but it will ensure your cover photo stays fresh, as it will change frequently. Think about screening our different cover pictures and see if they bring about a rise in followers or involvement. You can likewise make use of the button that rests below your cover image to evaluate out different CTAs and assess the results.

Facebook cover picture errors to avoid.

Naturally, we can not inform you Facebook cover photo ideal techniques if we don't include some ideas on what not to do. In this section, we'll highlight some usual mistakes marketing experts make when selecting and also releasing their Facebook cover photos. Fortunate for you, these are easily avoidable!

Excessive message.

Just because Facebook got rid of the limitation on just how much text you can consist of on your picture doesn't indicate you must go nuts. When you have an interesting new promotion you're showing off in your cover photo, it's natural to want to consist of each and every single detail. Try to avoid doing so. Excessive message can be distracting. Your cover photo is simply that-- a picture. Save the compelling text for where it matters: your Facebook updates and statuses.

Not branding your picture.

Your cover picture occupies almost a quarter of the space on your Facebook profile. That suggests when customers involve your firm's web page, they ought to instantly have the ability to recognize your brand based upon your banner photo alone.

Refined branding will make a huge distinction. Even if your picture doesn't clearly state your brand's name, utilizing recognizable shades or patterns can be a small function that goes a long way with brand name affinity.

Not utilizing your logo intelligently.

Branding can make a large distinction. That stated, using your logo design for both your account picture and also your cover photo is going way too far. And, since your profile picture ought to constantly be your logo, you'll have to check out various other choices when it concerns your banner photo.

If you want to have a small logo design in the edge of your cover picture, go all out. Your logo design merely shouldn't be the only part of your cover image.

Now that you have a good understanding of what to do and also what not to do let's take a look at some companies that stand out when it comes to choosing a distinctive Facebook cover photo.

Details Privacy.

Remember that if you ever really feel as though you or your company's info is being jeopardized, the best course of action is to alter your Facebook password.

For assistance on determining how to do so, head to our write-up on how to alter your Facebook password in a few very easy steps.

Facebook cover photo examples.

When it comes to Facebook cover pictures, there are some social media sites marketing professionals that really simply get it. The following brands include stellar Facebook cover photos that draw you in and also make you want to find out more.


As our initial example, we'll take a look at LinkedIn, a social networking platform for specialists. There are a few stick out facets of its cover photo. The very first of which is that the image subtly utilizes its logo design in a way that flows with the remainder of the image. Additionally, the message, "in it to do what I like," attract the audiences' emotions.

Nonetheless, my preferred part of this photo is LinkedIn's smart positioning of the main subject: the man in the hat. When you consider him, your eyes normally follow his legs downward-- right to the button that urges customers to use the LinkedIn app. If that isn't a well-done call-to-action, then I don't know what is.


The motion picture streaming service decided to make use of a cover video clip as its Facebook banner. The flick is a teaser for the most current period of its initial show, "Orange is the New Black," which simply lately premiered. It's obvious that the video was made especially for Netflix's Facebook cover image, as it includes the personalities of the program resting on a bus (that occurs to be the best dimension). Not only is this an excellent instance of a cover video clip, however it demonstrates how you can adjust your banner to include a prompt campaign or advertising effort. I've included a display capture below, however to see it live, have a look at Netflix's official Facebook page here.

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Target is the perfect instance of a brand name tying in its widely known shades and also patterns to produce an one-of-a-kind, and totally recognizable, cover picture. If I revealed you this picture and didn't tell you what brand it came from, would you still be able to presume correctly? I bet you would certainly. That is exactly what we desire.

Make A Facebook Cover

Your Facebook cover picture is an expansion of your brand name.

Now that you have an understanding of your Facebook cover photo dimension and finest practices, it's time to take what you have actually found out as well as placed it right into activity! Keep in mind that your Facebook cover picture is an expansion of your brand. It ought to be distinctive, vivid, as well as represent your organization.