Make A Facebook Cover

They say you can't evaluate a (Face) book by its cover (photo).

While that belief may apply for literary works, it likely will not for your Facebook organisation web page. That's right; possible clients are evaluating your brand based upon the picture you contend the top of your profile.

Why would not they? Your cover photo sits right on top of the page, is substantially larger than your account, and, did we discuss, it's at the top of your web page?

You get it.

Your Facebook cover photo, typically described as your banner picture, is the most eye-catching function on your organization's Facebook web page. In fact, it covers nearly a quarter of the display! When performed well, it can represent your brand name, reel in your audience, and also urge them to explore your site much more. For those reasons, it's necessary that you produce and also post your cover picture with these best techniques in mind.

Make A Facebook Cover

Make A Facebook Cover

On a desktop computer, the Facebook cover picture presents at 820 pixels large by 312 pixels tall

On mobile, the Facebook cover picture shows at 640 pixels wide by 312 pixels tall

The photo dimension that functions bests for both of these forms is 820 pixels large by 462 pixels tall

The minimum size to upload is 400 pixels high by 150 pixels broad

Facebook cover picture dimension:

Make A Facebook Cover

Comprehending Facebook cover photo dimension.

What's there to understand, you ask?

Your Facebook cover image size is greater than just the length as well as width of your picture. It's the defining consider whether your audiences will certainly remain to involve with your Facebook page or head elsewhere.

This is because, depending on what system your target market views your Facebook account, they'll see the photo in different ways.

When viewed from a desktop computer, your Facebook cover photo displays at 820 pixels broad by 312 pixels high. When watched from a smart phone, it will display at 630 pixels large by 312 pixels high.

Let me tension that these are two different shapes. When seen on a desktop computer, the picture shows up much broader-- believe the form of a signboard you would certainly see while driving on the highway. On the other hand, the mobile screen of your photo will not reduce a lot off the top as well as bottom of the picture.

When choosing a picture, make sure you pick a photo that will be well-represented on both desktop and also mobile. The image size that functions well for both shapes is 820 pixels wide by 462 pixels high.

If you don't have a photo that fits the specific size parameters, don't worry! We have a hack for you. Facebook includes a "rearrange" tool that will certainly let you upload a photo taller than the recommended 462 pixels as well as relocate up or down, depending upon what you would such as included. This can be a handy tip if you have an image you're set on that doesn't fit the dimension restrictions.

In addition, it interests keep in mind that Facebook currently permits its cover pictures to take on a whole immersive experience - Facebook 360 images, which are a type of panoramic image option. Nevertheless, just personal accounts - not organisation web pages - can benefit from this.

Facebook cover photo dimension on Desktop:

Make A Facebook Cover

Facebook cover image size on mobile:

If you decide to include a cover picture with message on it, this size distinction is particularly vital to take into consideration. You'll need to position your text on the photo to ensure that it does not obtain cut off when you switch tools.

Make A Facebook Cover

Since you have an understanding of the essentials, we can dive into what actually matters-- how to ensure your cover image aids set your brand name besides your rivals.

Finest methods for Facebook cover photos.

While recognizing the proper size for your Facebook cover picture is very important, it's not the end-all-be-all. What actually matters is the content. Does it attract the target market in? Does it encourage a specific action?

The web content is vital. That's why we've compiled these nine ideal practices to keep in mind when you're picking your Facebook cover photo.

1. Test out a Facebook cover video clip.

In a recent innovation, Facebook provided companies the capacity to submit a cover video clip in place of a cover photo. This is not only an amazing chance, however an especially excellent option for brands and marketing professionals that might be more video-inclined.

You can publish a video clip that fits Facebook's dimension specifications by conserving the video clip file at 820 pixels wide by 312 pixels high to your desktop. After that, you can publish it in the same way you would add a new cover photo to your web page.

Nonetheless, you do not wish to freak out. Whether you choose a video or a photo, bear in mind the very best methods listed below. If you do pick a video clip, you'll want to select one that is reasonably straightforward. Think about an alternative that shares more concerning your organisation and assists you inform a longer tale, like a culture video including your employees or a movie that clarifies your offering. Facebook will support cover videos that are between 20-to-90 secs long.

While you might be inclined to consume that entire time, remember this: the longer an audience is seeing your video clip, the much less time they're scrolling through the other articles and also material that loads your page. Remember that our interest spans are short lived. If your cover video clip is greater than one minute long, somebody might not finish watching it before they proceed to an additional task.

2. Represent your company.

Remember when we claimed you couldn't judge a (Face) book by its cover (photo)? That's not specifically real when it involves social media sites. I would certainly be willing to bet that your cover image is the first thing getting your audience's attention when they reach your page.

Therefore, you must make certain that the image you choose personifies your brand name. Think about it this way-- if someone arrive at your Facebook page and doesn't right away recognize what company it represents, you're doing it wrong.

Take into consideration utilizing a group picture, your most recent ad, or perhaps a video that takes a much deeper study your company's unique culture, a current item launch, an honor you've won, as well as a lot more!

If you're a smaller sized organisation without any of the above, you might take into consideration making use of a totally free supply image that connects to your service version. If you do go this direction, think about discovering a stock photo that doesn't included restrictions on whether you can use any edits. After that, add your company name, logo, or slogan. The important things about totally free supply pictures is that they're, well, cost-free, and that implies anybody can utilize them. Increase the possibilities that your page visitors don't see a repeat by tailoring the photo to fit your business.

For aid locating a stock picture that will represent your brand, look into our listing of resources here.

3. Try to remain aesthetic.

Okay-- this is a large one. It is a cover image, keep in mind?

Facebook made use of to have a guideline that said just 20 percent of your cover photo could be made up of message. This was to maintain individuals from getting extremely marketing on their photos and also make sure that Facebook preserved its vital performance as a social media network.

While Facebook has because removed that rule, we have to tell you to step carefully. Making use of some text on your cover photo can be a substantial improvement, yet you still do not desire it message heavy. In nearly every scenario, visuals are both more insightful and interesting.

If you do decide to use some message on your photo, do not strike release prior to you check the preview on both a mobile phone and also a desktop computer. Due to the fact that the cover image displays in a different way on desktop and also mobile, it's essential to make sure that your viewers can still review the text plainly, regardless of the approach they use to see your web page.

4. Follow Facebook's cover photo guidelines.

This practically do without saying, however we can not create a guide to Facebook cover pictures without it.

When posting an image, make certain that it complies with Facebook's cover image guidelines. Keep in mind that your cover picture or video clip is public. That's right-- it can be seen by anyone, even if they come across your organisation web page by crash! The last point you want to do is have your page obtain reported because you really did not maintain Facebook's guidelines in mind.

Your Facebook cover picture can not be misleading, misleading, or infringe on a copyright. If you develop your very own picture, you need to be in the clear for that last one. Nevertheless, if you are deciding to use a stock photo, researched the copyrights prior to you go online.

While you ought to read all of Facebook's standards prior to beginning your Facebook advertising technique, absolutely check out the cover photo-specific guidelines here.

5. Take into consideration mobile individuals.

Did you recognize that more than 70 percent of Facebook's individual base accesses the social media network from their smart phones?

That's right! We can no more disregard mobile individuals. If you do, you're losing out on a critical possibility. Remember that on mobile, a much larger portion of your cover image is blocked out. This is because both your account picture and also your page name get on top of the cover picture, in contrast to showing up alongside it like on a desktop.

When picking a picture, make certain that it appears appropriately on both mobile as well as desktop versions of your account. Your mobile individuals will certainly thanks.

6. Facebook cover image dimension matters.

If you desire your cover picture to deliver desired results, it must be in line with the size standards we pointed out previously. As a reminder, that's 820 pixels wide by 312 pixels high on a desktop, and also 640 pixels vast by 312 pixels tall on mobile.

This might appear like a tiny detail, however designing as well as creating a distinct photo, just to have it warp or stretch when posted since it's not the right size, is a large waste of time and sources. When you do not optimize your Facebook cover picture for the unique dimension guidelines and also post it anyhow, it will possibly adversely affect exactly how it looks. If the picture you pick to utilize is as well small, it will extend to fit, making it fuzzy. On the other hand, if it's as well huge, it will certainly crop it to fit. This might work, however it likewise might mean your customers are losing out on a valuable item of the picture (literally).

When you're making a special cover picture, you need to keep the measurements in the rear of your mind from start-to-finish. In this manner, you'll end up with a Facebook-specific photo that attracts your target market in normally.

7. Ensure your cover photo matches your brand standards.

I would certainly be willing to wager your brand name has a specific set of shades, font styles, pictures, and also basic attributes that are unique to its style guidelines. Most brand names do! These standards ensure that the content produced corresponds across the board, no matter which division or expert it might originate from.

Your social networks profiles are an extension of your brand. While the profiles may not belong of your company's website, it's still crucial that the content they feature abides by your brand's guidelines. That indicates your cover image should include the same typeface and also color pattern as the remainder of your organization's collateral.

Not only does this connect your Facebook web page back to your company, but it likewise boosts brand name recognition as well as pulls in your existing as well as faithful clients.

8. Right-align the things in your cover image.

This appears nit-picky, but I guarantee, it's well worth it!

By ideal lining up the focal point of your cover photo, whether it's an individual, text, your item, or a lot more, you're making your Facebook account extra balanced. Due to the fact that the profile image is on the left, a right-aligned cover picture is less complicated to take in for viewers.

In addition, by right-aligning your cover image, you can attract additional interest to the call-to-action (CTA) switch that rests lower-right to the cover photo. When the viewer's eye is normally drawn in that instructions, they may be most likely to interact with the CTA and finish a particular activity.

9. Modification your cover picture based upon various promos.

Your cover picture is most likely the first thing site visitors see when they arrive at your brand's Facebook web page. That means it supplies an excellent possibility to flaunt your various brand name campaigns or marketing campaigns.

If there's a large sale turning up or you're launching a new variation of your most popular item, take into consideration making a distinct photo to set as your cover picture. You can likewise transform your cover photo to represent various times of the year (back to school, summer season, etc.) or fit in with various vacations.

Not only will this make your cover picture much more appropriate to customers, yet it will ensure your cover picture remains fresh, as it will transform usually. Take into consideration screening our various cover pictures and see if they lead to a boost in followers or interaction. You can additionally use the switch that sits below your cover image to test out different CTAs and also assess the outcomes.

Facebook cover image errors to avoid.

Obviously, we can not tell you Facebook cover photo ideal techniques if we don't include some ideas on what not to do. In this section, we'll highlight some typical blunders marketers make when selecting and publishing their Facebook cover photos. Lucky for you, these are conveniently avoidable!

Way too much message.

Even if Facebook eliminated the limitation on just how much text you can include on your picture does not suggest you need to go nuts. When you have an exciting brand-new promotion you're displaying in your cover picture, it's all-natural to intend to include each and every single detail. Try to refrain from doing so. Too much text can be distracting. Your cover image is just that-- a picture. Conserve the engaging text for where it matters: your Facebook updates and also statuses.

Not branding your picture.

Your cover photo occupies almost a quarter of the area on your Facebook account. That means when individuals concern your firm's web page, they should quickly have the ability to determine your brand name based upon your banner image alone.

Refined branding will certainly make a large difference. Even if your image doesn't clearly state your brand name's name, making use of identifiable colors or patterns can be a tiny attribute that goes a long way with brand fondness.

Not utilizing your logo design carefully.

Branding can make a big difference. That stated, utilizing your logo design for both your profile picture as well as your cover photo is going way over the top. And also, since your profile photo need to always be your logo, you'll need to explore other choices when it concerns your banner photo.

If you want to have a little logo in the edge of your cover image, go for it. Your logo design merely should not be the only part of your cover image.

Since you have a mutual understanding of what to do as well as what not to do let's have a look at some companies that stand out when it concerns choosing an attractive Facebook cover photo.

Details Personal privacy.

Remember that if you ever before really feel as though you or your company's information is being jeopardized, the very best course of action is to change your Facebook password.

For aid on figuring out just how to do so, head to our post on how to change your Facebook password in a couple of simple steps.

Facebook cover photo instances.

When it comes to Facebook cover photos, there are some social media advertising and marketing specialists that really simply get it. The following brands feature excellent Facebook cover pictures that attract you in as well as make you want to discover more.


As our initial example, we'll take a look at LinkedIn, a social networking platform for experts. There are a few stand out elements of its cover image. The initial of which is that the picture subtly utilizes its logo design in such a way that flows with the remainder of the image. Additionally, the text, "in it to do what I like," appeals to the customers' emotions.

Nonetheless, my favored part of this photo is LinkedIn's smart positioning of the major subject: the man in the hat. When you take a look at him, your eyes naturally follow his legs downward-- best to the switch that urges customers to make use of the LinkedIn application. If that isn't a well-done call-to-action, then I do not know what is.


The flick streaming solution opted to utilize a cover video as its Facebook banner. The flick is an intro for the most current period of its original program, "Orange is the New Black," which just lately premiered. It's obvious that the video clip was made especially for Netflix's Facebook cover picture, as it features the personalities of the show resting on a bus (that occurs to be the best size). Not only is this a superb instance of a cover video, but it shows how you can change your banner to include a timely campaign or marketing campaign. I have actually consisted of a display capture below, but to see it live, take a look at Netflix's main Facebook page right here.

Make A Facebook Cover


Target is the ideal instance of a brand name tying in its widely known shades and also patterns to develop a special, and completely identifiable, cover photo. If I revealed you this image as well as really did not inform you what brand it originated from, would you still be able to think properly? I bet you would certainly. That is precisely what we want.

Make A Facebook Cover

Your Facebook cover photo is an expansion of your brand name.

Since you have an understanding of your Facebook cover photo size and finest practices, it's time to take what you have actually found out and also put it right into activity! Bear in mind that your Facebook cover picture is an expansion of your brand. It ought to be eye-catching, vibrant, as well as represent your organization.