Facebook Cover Photo Template Maker

They state you can't judge a (Face) publication by its cover (image).

While that belief might be true for literature, it likely will not for your Facebook service web page. That's right; potential clients are judging your brand based upon the picture you contend the top of your account.

Why wouldn't they? Your cover picture sits right on top of the web page, is substantially larger than your account, and, did we discuss, it's at the top of your web page?

You get it.

Your Facebook cover image, often described as your banner picture, is one of the most distinctive attribute on your organization's Facebook web page. Actually, it covers nearly a quarter of the screen! When implemented well, it can represent your brand, pull in your customer, and also oblige them to discover your website much more. For those factors, it's vital that you produce and submit your cover picture with these best techniques in mind.

Facebook Cover Photo Template Maker

Make A Facebook Cover

On a desktop computer, the Facebook cover image displays at 820 pixels large by 312 pixels high

On mobile, the Facebook cover photo presents at 640 pixels vast by 312 pixels tall

The photo size that functions bests for both of these shapes is 820 pixels broad by 462 pixels tall

The minimum size to upload is 400 pixels tall by 150 pixels broad

Facebook cover photo dimension:

Make A Facebook Cover

Comprehending Facebook cover photo size.

What's there to understand, you ask?

Your Facebook cover picture size is more than just the length as well as width of your picture. It's the defining factor in whether your target markets will remain to involve with your Facebook web page or head elsewhere.

This is because, relying on what system your audience views your Facebook profile, they'll see the picture in a different way.

When seen from a desktop, your Facebook cover picture shows at 820 pixels broad by 312 pixels high. When checked out from a mobile phone, it will present at 630 pixels broad by 312 pixels high.

Let me stress and anxiety that these are two various shapes. When seen on a desktop computer, the image shows up much broader-- believe the shape of a signboard you would certainly see while driving on the highway. On the other hand, the mobile screen of your picture will not cut so much off the top as well as base of the picture.

When choosing a photo, be sure you pick an image that will be well-represented on both desktop computer as well as mobile. The picture dimension that functions well for both shapes is 820 pixels large by 462 pixels tall.

If you do not have an image that fits the exact size criteria, don't fret! We have a hack for you. Facebook includes a "rearrange" tool that will let you submit a photo taller than the recommended 462 pixels and move it up or down, depending on what you would certainly like featured. This can be a handy tip if you have an image you're set on that does not fit the size limitations.

Additionally, it interests note that Facebook currently permits its cover images to tackle a whole immersive experience - Facebook 360 photos, which are a sort of scenic photo choice. Nevertheless, only personal accounts - not company web pages - can make the most of this.

Facebook cover image dimension on Desktop computer:

Make A Facebook Cover

Facebook cover photo size on mobile:

If you choose to consist of a cover image with text on it, this size difference is particularly crucial to consider. You'll need to place your message on the photo to ensure that it doesn't obtain cut off when you switch gadgets.

Make A Facebook Cover

Now that you have an understanding of the fundamentals, we can dive into what actually matters-- just how to make sure your cover image helps establish your brand aside from your rivals.

Best techniques for Facebook cover photos.

While comprehending the correct dimension for your Facebook cover picture is necessary, it's not the end-all-be-all. What really matters is the material. Does it draw the audience in? Does it encourage a specific activity?

The material is key. That's why we've compiled these 9 finest techniques to remember when you're choosing your Facebook cover photo.

1. Examine out a Facebook cover video clip.

In a current innovation, Facebook supplied organisations the ability to submit a cover video clip in place of a cover picture. This is not just an interesting chance, however an especially great alternative for brands and also marketers that might be much more video-inclined.

You can publish a video that fits Facebook's size specifications by saving the video clip file at 820 pixels wide by 312 pixels tall to your desktop. After that, you can post it similarly you would add a new cover image to your page.

Nevertheless, you don't want to go bananas. Whether you select a video clip or a photo, remember the most effective techniques listed below. If you do pick a video, you'll wish to choose one that is relatively simple. Think about a choice that shares a lot more concerning your organisation and also aids you inform a longer story, like a culture video including your staff members or a film that explains your offering. Facebook will sustain cover video clips that are in between 20-to-90 secs long.

While you may be inclined to consume that whole time, remember this: the longer a visitor is watching your video, the much less time they're scrolling via the other blog posts and material that fills your web page. Keep in mind that our attention spans are fleeting. If your cover video is greater than one minute long, someone might not finish viewing it before they move on to one more task.

2. Represent your organisation.

Remember when we said you could not judge a (Face) publication by its cover (image)? That's not exactly true when it comes to social media. I 'd be willing to bet that your cover picture is the first thing getting your audience's attention when they reach your web page.

Because of that, you need to be sure that the picture you choose embodies your brand name. Think of it by doing this-- if someone arrive on your Facebook web page and also does not instantly know what organization it stands for, you're doing it incorrect.

Take into consideration utilizing a team image, your newest promotion, or perhaps a video that takes a much deeper dive into your business's unique culture, a recent product launch, an honor you have actually won, and more!

If you're a smaller service with no of the above, you may consider using a totally free supply image that associates with your service version. If you do go this direction, think about locating a stock image that doesn't included limitations on whether or not you can apply any type of edits. Then, add your business name, logo, or motto. Things about cost-free stock pictures is that they're, well, free, and that implies anyone can use them. Increase the opportunities that your page viewers do not see a repeat by personalizing the photo to fit your company.

For aid discovering a stock photo that will represent your brand, have a look at our checklist of resources below.

3. Attempt to remain aesthetic.

Okay-- this is a big one. It is a cover photo, remember?

Facebook made use of to have a regulation that claimed just 20 percent of your cover photo could be comprised of message. This was to maintain users from obtaining overly marketing on their images and ensure that Facebook kept its essential capability as a social network.

While Facebook has given that eliminated that policy, we need to inform you to walk very carefully. Making use of some message on your cover photo can be a significant enhancement, yet you still don't want it text heavy. In virtually every scenario, visuals are both more informative and interesting.

If you do opt to use some message on your photo, do not hit publish before you double check the sneak peek on both a mobile phone and a desktop. Due to the fact that the cover image displays in different ways on desktop and mobile, it's important to make certain that your viewers can still read the message plainly, no matter the method they use to see your web page.

4. Comply with Facebook's cover picture standards.

This almost goes without claiming, but we can not compose a guide to Facebook cover images without it.

When posting a picture, make sure that it complies with Facebook's cover image guidelines. Bear in mind that your cover picture or video is public. That's right-- it can be seen by any person, even if they come across your business web page by mishap! The last thing you wish to do is have your web page get reported because you didn't keep Facebook's standards in mind.

Your Facebook cover picture can not be misleading, misleading, or infringe on a copyright. If you create your own photo, you must remain in the clear for that last one. However, if you are deciding to utilize a stock picture, read up on the copyrights before you go online.

While you must review all of Facebook's standards prior to starting your Facebook marketing strategy, certainly check out the cover photo-specific guidelines below.

5. Consider mobile individuals.

Did you know that greater than 70 percent of Facebook's user base accesses the social media network from their smart phones?

That's right! We can no longer disregard mobile individuals. If you do, you're missing out on an important possibility. Bear in mind that on mobile, a much larger part of your cover photo is blocked out. This is since both your profile image and your page name are on top of the cover photo, in contrast to appearing beside it like on a desktop.

When picking a photo, make sure that it shows up appropriately on both mobile and also desktop computer versions of your profile. Your mobile customers will certainly thank you.

6. Facebook cover photo dimension issues.

If you desire your cover image to provide desired outcomes, it ought to be in line with the dimension guidelines we stated earlier. As a suggestion, that's 820 pixels wide by 312 pixels tall on a desktop, as well as 640 pixels vast by 312 pixels tall on mobile.

This might look like a small detail, but designing and also creating a distinct photo, just to have it warp or stretch when submitted due to the fact that it's not the best size, is an enormous waste of time as well as resources. When you do not optimize your Facebook cover photo for the one-of-a-kind dimension guidelines and also submit it anyhow, it will probably negatively impact exactly how it looks. If the photo you choose to make use of is too small, it will certainly stretch to fit, making it blurred. On the other hand, if it's as well large, it will certainly chop it to fit. This may function, yet it additionally might mean your visitors are missing out on an important piece of the picture (actually).

When you're making an unique cover image, you must maintain the dimensions in the back of your mind from start-to-finish. By doing this, you'll wind up with a Facebook-specific image that attracts your target market in normally.

7. Guarantee your cover photo matches your brand standards.

I would certainly be willing to bet your brand has a details set of colors, fonts, photos, and also general features that are special to its design standards. A lot of brand names do! These guidelines guarantee that the web content created corresponds across the board, regardless of which department or professional it may originate from.

Your social media profiles are an extension of your brand name. While the accounts may not belong of your organization's website, it's still necessary that the material they feature abides by your brand name's standards. That means your cover photo ought to include the same font style and color pattern as the rest of your organization's security.

Not just does this link your Facebook web page back to your company, but it likewise raises brand name recognition and also attracts your present and dedicated clients.

8. Right-align the objects in your cover picture.

This appears nit-picky, however I promise, it's well worth it!

By right lining up the focal point of your cover image, whether it's an individual, message, your item, or a lot more, you're making your Facebook profile a lot more well balanced. Since the profile picture gets on the left, a right-aligned cover image is much easier to eat for customers.

In addition, by right-aligning your cover picture, you can attract added attention to the call-to-action (CTA) switch that sits lower-right to the cover photo. When the customer's eye is naturally reeled in that instructions, they may be more likely to connect with the CTA and finish a particular action.

9. Change your cover image based on various promotions.

Your cover photo is most likely the first thing visitors see when they land on your brand name's Facebook page. That indicates it uses an excellent chance to show off your different brand campaigns or advertising and marketing efforts.

If there's a substantial sale coming up or you're introducing a brand-new variation of your most prominent item, take into consideration designing a special image to set as your cover image. You can likewise transform your cover image to represent various times of the year (back to institution, summertime, etc.) or fit in with different vacations.

Not only will this make your cover photo a lot more pertinent to audiences, however it will certainly ensure your cover image remains fresh, as it will change often. Think about screening our various cover photos as well as see if they bring about a rise in fans or interaction. You can likewise make use of the switch that sits below your cover picture to check out different CTAs and examine the outcomes.

Facebook cover photo mistakes to avoid.

Certainly, we can not tell you Facebook cover photo finest methods if we do not consist of some tips on what not to do. In this section, we'll highlight some usual mistakes marketing experts make when selecting and also releasing their Facebook cover pictures. Lucky for you, these are easily preventable!

Too much text.

Just because Facebook got rid of the constraint on how much text you can consist of on your picture does not indicate you ought to go nuts. When you have an amazing brand-new promo you're showing off in your cover photo, it's natural to want to include every single detail. Try to avoid doing so. Excessive text can be distracting. Your cover picture is simply that-- a picture. Conserve the engaging message for where it matters: your Facebook updates and statuses.

Not branding your image.

Your cover picture occupies virtually a quarter of the space on your Facebook profile. That implies when users concern your company's page, they must right away be able to identify your brand name based on your banner photo alone.

Refined branding will make a huge difference. Even if your photo does not clearly state your brand's name, using well-known shades or patterns can be a little attribute that goes a long way with brand name affinity.

Not using your logo design wisely.

Branding can make a big distinction. That said, utilizing your logo design for both your account image as well as your cover photo is going way over the top. And also, due to the fact that your profile picture should always be your logo design, you'll have to explore various other choices when it concerns your banner picture.

If you wish to have a small logo in the edge of your cover picture, go all out. Your logo simply should not be the only part of your cover image.

Now that you have a good understanding of what to do as well as what not to do allow's take a look at some organizations that stand out when it involves selecting a captivating Facebook cover photo.

Info Personal privacy.

Keep in mind that if you ever feel as though you or your firm's information is being endangered, the most effective strategy is to change your Facebook password.

For aid on identifying exactly how to do so, head to our short article on exactly how to change your Facebook password in a few very easy actions.

Facebook cover picture instances.

When it involves Facebook cover photos, there are some social networks advertising specialists that truly just get it. The following brand names include stellar Facebook cover images that attract you in and make you intend to find out more.


As our initial instance, we'll have a look at LinkedIn, a social networking system for specialists. There are a few attract attention aspects of its cover photo. The first of which is that the photo discreetly utilizes its logo in a way that streams with the rest of the picture. Additionally, the text, "in it to do what I love," attract the audiences' feelings.

Nevertheless, my favorite part of this photo is LinkedIn's brilliant positioning of the primary subject: the man in the hat. When you consider him, your eyes normally follow his legs downward-- right to the button that motivates visitors to utilize the LinkedIn app. If that isn't a well-done call-to-action, then I do not know what is.


The movie streaming service decided to make use of a cover video clip as its Facebook banner. The flick is an intro for the most recent season of its initial program, "Orange is the New Black," which simply lately premiered. It's noticeable that the video was made specifically for Netflix's Facebook cover photo, as it features the personalities of the program sitting on a bus (that occurs to be the ideal size). Not just is this an outstanding example of a cover video, however it demonstrates how you can change your banner to include a prompt campaign or advertising and marketing campaign. I've included a screen capture below, yet to see it live, have a look at Netflix's main Facebook web page here.

Make A Facebook Cover


Target is the ideal instance of a brand tying in its widely known colors and also patterns to produce a distinct, and also completely recognizable, cover image. If I showed you this picture as well as really did not inform you what brand name it came from, would you still have the ability to think correctly? I bet you would. That is exactly what we want.

Make A Facebook Cover

Your Facebook cover photo is an expansion of your brand.

Since you have an understanding of your Facebook cover photo dimension as well as finest methods, it's time to take what you have actually learned and placed it right into action! Bear in mind that your Facebook cover image is an extension of your brand. It needs to be attractive, colorful, as well as represent your company.